Pulte at Potomac Yards

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Case Studies


Project: Pulte at Potomac Yards
Location: Alexandria, VA

Lyons and Sucher designed a sales center unlike any other for Pulte Homes at Potomac Yard. Art Display Co. brought their vision to reality with quality fabrication and installation of both the exterior signs and the interior displays.

The center features a variety of digitally printed graphics covering three walls and two 6’ x 9’ x 3’ tables – one for the model of the property and one for the clients to sit and study plans. The large, 23’-2” by 7’-2” by 3’-3” high model table showing the entire development was built in one piece. Its dimensions and weight proved to be a challenge to get inside the sales trailer.

According to the developer, the best marketing tool proved to be the 10’ x 23’ digitally printed aerial map mounted directly to the floor in front of the model table.  Although it’s static, it’s highly interactive as visitors love to search for landmarks, their current homes and see the new location’s proximity and connectivity.

The rear of the sales center displays murals, which convey the marketing message without using words. Exterior dimensional lettering on the facade of the trailer completed the project. Lyons & Sucher won the Gold medal at the International Builder’s Show in Orlando, FL for the Potomac Yard Sales Center and we are proud to be a part of their success.